SEASON ONE: EPISODE TWELVE
Kiddo, Sweetie, and other terms of endearment. Unmasking ‘Endearment’ and it’s impact on respect at work
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As women, we’ve all heard the so-called “terms of endearment” meant to convey affection or warmth. Words like “honey,” “sweetie,” or “girl” may seem innocent enough at first glance. But let’s pause for a moment and think about the context in which they’re used. Often, these words—while seemingly kind—carry a subtle undertone of infantilization and belittlement. And over time, they can undermine our experiences, our roles, and, ultimately, our credibility.
While the intent behind these terms may not always be malicious, the impact is worth exploring. In professional settings, for example, being called "sweetheart" or "darling" by a colleague or superior can shift the dynamic. Instead of being seen as a capable adult, a peer, or a leader, we are reduced to something less serious or less competent. The message, even if unintended, can undermine our authority and diminish the respect we deserve.
The same can happen in personal relationships. How often do we hear someone say “don’t worry your little head” or “you’re just a girl, you wouldn’t understand” when we express our thoughts or concerns? These phrases, though often delivered with a smile, reinforce a narrative that women are not to be taken seriously or that our perspectives are somehow less valuable.
But it doesn’t end there. When such terms are used repeatedly, they contribute to a broader culture of bias that affects how women are perceived and treated in various areas of life—whether in the workplace, at home, or in public. Even if no harm is intended, the cumulative effect of being infantilized can affect our self-esteem and our confidence, making us feel smaller, less important, and more likely to be overlooked.
In this episode, we dive into the impact of these seemingly harmless terms and how they inadvertently foster bias. We’ll explore how women can reclaim their power by recognizing the subtle ways in which our experiences are diminished—and why language matters when it comes to respect.
Join us as we unpack this issue and discuss how we can shift the conversation to ensure that women’s voices are heard, valued, and respected.
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Guests: Ambyr Hochman & Natalie Garagiola | IG: @thewrittenrunway
Host: Dawne Hanks | IG: @dawnehanks & @eliminate_girl_hate & @wait.holdup.what
Sound Editing & Mixing: Epiphany Recording Studio | IG: @epiphany_recording_studio